WHY PARTNERSHIPS MATTER
Bundled packaging and payments are the way to go nowadays. More and more people and companies are siding with the doing the bundled thing. It makes sense. In some ways it saves people time and money. When looking at the cost of living and the bills which come along with it, it does make sense.
Along with the bundling, partnerships are also becoming more popular. Different companies are teaming up in ways they never had before. They are teaming up to offer consumers a good deal, not to mention a really cheap deal.
IT’S ALL ABOUT THE BIG APPLE
If you haven’t heard by now, Apple teamed up with Nike. In a way, you could say they got a little kick. One might ask what these two have in common. Why would Nike and Apple join forces together, when they don’t offer the same brands?
It’s simple. They have the consumer in common. Since the partnership began, both companies have seen a rise in sales. Each company has also seen an increase in the recognition. This is good for both their bottom lines.
According to the CEO of Nike, this” is a good thing.” Both can accomplish things together, things they could never have done individually. The digital aspect is one of those things. According to Mark Parker, “We need to expand the digital plans. Joining with Apple will allow us to do this in ways we never did before.”
This is not just about Nike and Apple joining forces. Is there a company you have had your eyes on? Is there someone that you could benefit from work-wise? According to Mark, “Every company should look into this.”
Here’s the trick, both of you need to be on board. Both of you need to have the same plans and goals. Don’t just do it for the sake of doing it, or to be like Apple and Nike. This is the wrong approach. There needs to be a reason for the partnership.
Partnerships aren’t just about doing what’s cool. This is not a fad or a phase. This is a new way for companies to expand. Sometimes you need a little help from someone else. If there is someone who could benefit from, it might be in your best interest to pursue it.
WHY DOES THIS MATTER ANYWAY
This applies to healthcare too. More companies are looking beyond their limited views and their narrow four walls. A patient wants to get home pain-free. They also want the opportunity to mend, without being hassled about making payments. For too long it’s been all about the money.
Certain companies are facing pressure over these payments. This puts damage on everyone, including the patient. The patient isn’t even on the mend; and yet, the hospital is harassing them about paying off their debt.
Partnering up in the healthcare field could benefit everyone greatly. There are people who understand both sides of the fence. They understand where the patient is coming from, and they also understand where the corporations are coming from. This is another situation where common ground is needed.
Partnering up with people who understand both sides can greatly impact the growth and bottom line. New relationships are popping up everywhere. It’s a good idea to invite someone different into the mix. Invite someone who maybe has an impartial view.
Many companies get stuck in “their own way.” This limits them when it comes to growth, market value and customer relations. Often times, individuals will listen to a third party, as opposed to an argument they have heard over and over. After a while people just shut down.
CHOOSING THE RIGHT PARTY TO PARTNER WITH
Establishing those bundled programs are a great way to kick things off. This will allow both sides to see where each stands. Will this be a long-term thing? Will it only work out short-term?
This also depends on the commitment and the goals of the partnership. Apple and Nike works out, but your partnership might not. This is why you need to evaluate everything that happens.
Evaluate where the strengths and weaknesses are. Is the state of a specific weakness enough to move forward? Can/will this weakness be changed? Do you both have the same end-goal in mind?
Will this be mutually beneficial in the long-run? You also have to look into where the loyalties lie. Sometimes the loyalties don’t lie where you thought they did. Which is why it’s always best to give a new partnership a dry-run.
It’s during this dry-run you will see what is important to each of you. If one firm really cares about the customer and the other one doesn’t, this might not be a good plan. You can’t change someone else, you can only change yourself.
From the Author:
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